Yahoo! Introduces Yahoo! Buzz


Yahoo! has introduced Yahoo! Buzz, an extension to that features interesting and relevant content from websites across the Internet and brings more buzz-worthy stories to the Yahoo!'s homepage.

Currently in beta, Yahoo! Buzz measures consumer votes and search patterns to identify interesting and timely stories and videos from large news sources as well as niche blogs around the Web. Top stories are then given primary editorial consideration for feature placement on
Yahoo! Buzz highlights the content and instead of editors, users vote and search for their favorite stories to determine the top rated content from across the Web. Yahoo! Buzz ranks the most popular content of the moment combining consumer votes with search popularity to give a story a Buzz Score.
"Yahoo Buzz is a good example of how we are continuing to innovate and open up our key starting points to third party publishers, making Yahoo! more social and personally relevant for our half a billion consumers," said Jeff Weiner, executive vice president, Yahoo! Network Division. "In addition, we recently announced that we will be opening up our user interface for Yahoo! Search, as well as creating a smarter inbox by opening up Yahoo! Mail, two other key ways that consumers start with Yahoo!."
"With Yahoo! Buzz, we are building on the recent success of the homepage of Yahoo! and improving consumers' favorite online starting point, by combining popular stories with the wisdom of real people to determine what is most engaging and relevant," said Tapan Bhat, vice president, Front Doors and Network Services, Yahoo!. "Consumer engagement with the Yahoo! homepage has increased nearly 20 percent year-over-year, evidence that continuing to open up and provide consumers with direct links out to third party publishers keeps people coming back to Yahoo! again and again.
"Yahoo! Buzz builds on an openness initiative Yahoo! launched last year in which editors began highlighting third-party content from across the Web in the "Featured Today" module on
"Getting a link on Yahoo!'s Front Page is like connecting to a fire hose," said Evan Hansen, editor-in-chief, "Thanks to this program, we got more than 2 million page views in less than two hours from a single headline, helping to drive a 1400 percent increase in Yahoo! referral traffic versus the previous month and enabling us to reach a vast audience that may not otherwise see the stories we publish on
"In its beta phase, Yahoo! Buzz includes content from nearly 100 publishers, ranging from large online publishing brands to small, influential blogs, and will grow from there to open up to all publishers interested in having their content included in Yahoo! Buzz. Participating publishers are given an online 'badge' enabling their readers to vote and submit stories to Buzz in real-time. Stories with the highest Buzz Scores will be highlighted via direct links to the publishers' sites from and submitted to's editors for possible coverage on the Yahoo! homepage. Additionally, Yahoo! allows users to submit Buzz stories to social news sites including delicious, Digg, Facebook, Propeller, Reddit and Stumbleupon.
As Yahoo! Buzz evolves, it will form the basis for an open ecosystem of publishers, advertisers and consumers. Yahoo! will develop this ecosystem by building out new syndication and monetization tools that enable publishers to share relevant content, connect to more advertisers and reach a broader audience.

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