Showing posts with label Sports. Show all posts
Showing posts with label Sports. Show all posts
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EA wants 'open gaming platform'
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Rival gaming systems should make way for a single open platform, a senior executive at Electronic Arts has said.
Gerhard Florin said incompatible consoles made life harder for developers and consumers.
"We want an open, standard platform which is much easier than having five which are not compatible," said EA's head of international publishing.
He said the web and set-top boxes would grow in importance to the industry.
"We're platform agnostic and we definitely don't want to have one platform which is a walled garden," said Mr Florin.
EA currently produces games for more than 14 different gaming systems, including consoles, portable devices and PCs.
"I am not sure how long we will have dedicated consoles - but we could be talking up to 15 years," Mr Florin added.
Gaming will just require potentially a £49.99 box from Tesco made in China with a hard drive, a wi-fi connection and a games engine inside
Nick Parker, analyst
He predicted that server-based games streamed to PCs or set-top boxes, would become increasingly important.
"You don't need an Xbox 360, PS3 or Wii - the consumer won't even realise the platform it is being played on."
Set-top boxes are becoming increasingly more powerful as they include technology to deal with High Definition TV streams and access to the internet.
Basic games
Both Sky and BT offer personal video recorders that play basic games.
In the 1980s Microsoft led an initiative to create a common home computer platform, called MSX, and supported by Sony and Philips among others.
It became a popular games platform in Japan but died out due to the growth of consoles and the rise of PCs.
Games consultant Nick Parker said the long term future of gaming would most likely not lie with dedicated consoles.
But he said competition among manufacturers had driven innovation.
"Competition was required to ensure the pace of technology was maintained."
He added: "Going forward that is irrelevant. Gaming will just require potentially a £49.99 box from Tesco made in China with a hard drive, a wi-fi connection and a games engine inside.
"It's basically a boiled-down PC."
But he predicted that walled gardens would still surround platforms and that an open system would not emerge.
Microsoft and Sony have positioned their consoles as all-in-one entertainment devices in recent years but both firms have struggled with non-gaming content.
Outside of the US, Microsoft has yet to strike deals with firms for meaningful video content while Sony has turned to companies like Sky after being unable to agree licensing terms with its own in-house content providers, such as Sony Pictures and MGM.
Absorb consoles
Mr Parker said he believed they were in danger of being overtaken by other companies, such as Apple, and PC technology.
"There are a lot of companies coming into the market."
With space in the living room limited, set-top boxes could yet absorb console functionality.
Mr Parker said: "Games will be provided over the net. There might not be a need for a PS4 or dedicated consoles."
With Microsoft's track record in licensing its technology to other hardware manufacturers and Sony hoping to recoup the cost of developing the Cell processor, both firms could move toward a business plan of offering their services and hardware to other manufacturers.
Microsoft, Sony and Nintendo could instead be walled garden content providers and licensors, said Mr Parker.
"There could be a Nintendo channel, a PlayStation channel and an Xbox channel on your set-top box," he added.
Gerhard Florin said incompatible consoles made life harder for developers and consumers.
"We want an open, standard platform which is much easier than having five which are not compatible," said EA's head of international publishing.
He said the web and set-top boxes would grow in importance to the industry.
"We're platform agnostic and we definitely don't want to have one platform which is a walled garden," said Mr Florin.
EA currently produces games for more than 14 different gaming systems, including consoles, portable devices and PCs.
"I am not sure how long we will have dedicated consoles - but we could be talking up to 15 years," Mr Florin added.
Gaming will just require potentially a £49.99 box from Tesco made in China with a hard drive, a wi-fi connection and a games engine inside
Nick Parker, analyst
He predicted that server-based games streamed to PCs or set-top boxes, would become increasingly important.
"You don't need an Xbox 360, PS3 or Wii - the consumer won't even realise the platform it is being played on."
Set-top boxes are becoming increasingly more powerful as they include technology to deal with High Definition TV streams and access to the internet.
Basic games
Both Sky and BT offer personal video recorders that play basic games.
In the 1980s Microsoft led an initiative to create a common home computer platform, called MSX, and supported by Sony and Philips among others.
It became a popular games platform in Japan but died out due to the growth of consoles and the rise of PCs.
Games consultant Nick Parker said the long term future of gaming would most likely not lie with dedicated consoles.
But he said competition among manufacturers had driven innovation.
"Competition was required to ensure the pace of technology was maintained."
He added: "Going forward that is irrelevant. Gaming will just require potentially a £49.99 box from Tesco made in China with a hard drive, a wi-fi connection and a games engine inside.
"It's basically a boiled-down PC."
But he predicted that walled gardens would still surround platforms and that an open system would not emerge.
Microsoft and Sony have positioned their consoles as all-in-one entertainment devices in recent years but both firms have struggled with non-gaming content.
Outside of the US, Microsoft has yet to strike deals with firms for meaningful video content while Sony has turned to companies like Sky after being unable to agree licensing terms with its own in-house content providers, such as Sony Pictures and MGM.
Absorb consoles
Mr Parker said he believed they were in danger of being overtaken by other companies, such as Apple, and PC technology.
"There are a lot of companies coming into the market."
With space in the living room limited, set-top boxes could yet absorb console functionality.
Mr Parker said: "Games will be provided over the net. There might not be a need for a PS4 or dedicated consoles."
With Microsoft's track record in licensing its technology to other hardware manufacturers and Sony hoping to recoup the cost of developing the Cell processor, both firms could move toward a business plan of offering their services and hardware to other manufacturers.
Microsoft, Sony and Nintendo could instead be walled garden content providers and licensors, said Mr Parker.
"There could be a Nintendo channel, a PlayStation channel and an Xbox channel on your set-top box," he added.
EA pushes ad-backed video games
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Electronic Arts is to release a free online version of the popular Battlefield game to be supported by adverts and micro payments.
The PC game, Battlefield Heroes, will be available only online later this year, and will not be sold in shops.
The move marks EA's first major attempt to tap into new sources of ad-driven revenue in Western markets.
The firm has a free version of its Fifa game in South Korea, earning more than $1m a month through in-game sales.
"Online gaming has a massive audience," said EA's Gerhard Florin, in a statement.
"People want to play games in new ways, with easier access that is quick to the fun. With Battlefield Heroes, EA brings its first major franchise to North America and Europe with a new distribution model and pricing structure adapted to the evolving way that people play."
Digital distribution
The video games industry is taking its first steps away from a retail-focused sales environment and towards digital distribution.
Battlefield is a highly-successful series for EA and Dice
EA hopes the model of a free game as download that is supported by adverts and micro-payments could be applied to other franchises it owns.
The new version of Battlefield is designed to have more mass market appeal than current titles in the series, which have sold about 10 million copies worldwide.
The games has a "cartoon-feel" and has been made simpler to play, with more emphasis on participation and fun than skill and strategy.
Ben Cousins, senior producer at Dice, told BBC News that no adverts would be appear in the game itself.
"They wouldn't work inside the fictional world. Instead, adverts will appear on the website and the 'front-end' of the game."
Gamers will be able to buy items which customise their appearance in the world, but will not be able to seek an advantage through buying weapons.
Mr Cousins said Battlefield Heroes was about exploring new revenue models
as well as making a game more accessible.
You will be able to play this game on grandma's laptop
Ben Cousins, Dice
"I've always felt there was some really good fun core gameplay which was locked away by several barriers to entry: the game is complex, it is full of skilled people, you need quite a high-end PC on which to play and you need to go to store to purchase a copy."
"We're removing all barriers to entry and we hope there is broader audience for the title. You will be able to play this game on grandma's laptop."
Mr Cousins said EA expected 95% of people who played the game never to spend any money.
"If you look at Korea and Asia this is a model that works. Given the enormous explosion in web-based gaming products, this is going to be a real source of growth in the industry and Battlefield Heroes is the first step towards doing that in West."
The PC game, Battlefield Heroes, will be available only online later this year, and will not be sold in shops.
The move marks EA's first major attempt to tap into new sources of ad-driven revenue in Western markets.
The firm has a free version of its Fifa game in South Korea, earning more than $1m a month through in-game sales.
"Online gaming has a massive audience," said EA's Gerhard Florin, in a statement.
"People want to play games in new ways, with easier access that is quick to the fun. With Battlefield Heroes, EA brings its first major franchise to North America and Europe with a new distribution model and pricing structure adapted to the evolving way that people play."
Digital distribution
The video games industry is taking its first steps away from a retail-focused sales environment and towards digital distribution.
Battlefield is a highly-successful series for EA and Dice
EA hopes the model of a free game as download that is supported by adverts and micro-payments could be applied to other franchises it owns.
The new version of Battlefield is designed to have more mass market appeal than current titles in the series, which have sold about 10 million copies worldwide.
The games has a "cartoon-feel" and has been made simpler to play, with more emphasis on participation and fun than skill and strategy.
Ben Cousins, senior producer at Dice, told BBC News that no adverts would be appear in the game itself.
"They wouldn't work inside the fictional world. Instead, adverts will appear on the website and the 'front-end' of the game."
Gamers will be able to buy items which customise their appearance in the world, but will not be able to seek an advantage through buying weapons.
Mr Cousins said Battlefield Heroes was about exploring new revenue models
as well as making a game more accessible.You will be able to play this game on grandma's laptop
Ben Cousins, Dice
"I've always felt there was some really good fun core gameplay which was locked away by several barriers to entry: the game is complex, it is full of skilled people, you need quite a high-end PC on which to play and you need to go to store to purchase a copy."
"We're removing all barriers to entry and we hope there is broader audience for the title. You will be able to play this game on grandma's laptop."
Mr Cousins said EA expected 95% of people who played the game never to spend any money.
"If you look at Korea and Asia this is a model that works. Given the enormous explosion in web-based gaming products, this is going to be a real source of growth in the industry and Battlefield Heroes is the first step towards doing that in West."
IT firms develop software to minimise umpiring errors
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For someone also known as 'Slow Death', Steve Bucknor certainly seems to live up to his name and the former world cup soccer referee also paid for it in this India-Australia series.
But maybe it needn't have been that way. Where humans fail, technology steps in. At least that's what a slew of software companies are now cashing in on, developing software that can aid umpires and minimise erroneous decisions.
Stumpvision CEO, N P Thirukode says, "We have a data capture analysis called Omega, which captures data on more than 15 parametres for every ball delivered, batsman's strokes, line and length etc. Technology should be used as an aid to coach."
Stumpvision — for which Anil Kumble is one of the directors — is one of the many companies that have already made their mark in umpiring-technology solutions. They helped coaches John Wright and Greg Chappell during their India stints and currently also power the scoring technology that BCCI uses. So, if to err is human then to set it right is technology.
CEO Meru Consultants & Technologies, P Sankaran says, "With a click of the mouse you can set right umpiring decisions to see how many times the umpire has given bad decisions."
It's not Steve Bucknor alone who's been in the eye of the storm for bad umpiring decisions, it's something that is probably as old as the game itself. That said, umpiring technology software does help reduce human errors and it's a business opportunity that software firms are cashing in on.
The buck clearly stops with the ICC to make use of this technology.
But maybe it needn't have been that way. Where humans fail, technology steps in. At least that's what a slew of software companies are now cashing in on, developing software that can aid umpires and minimise erroneous decisions.
Stumpvision CEO, N P Thirukode says, "We have a data capture analysis called Omega, which captures data on more than 15 parametres for every ball delivered, batsman's strokes, line and length etc. Technology should be used as an aid to coach."
Stumpvision — for which Anil Kumble is one of the directors — is one of the many companies that have already made their mark in umpiring-technology solutions. They helped coaches John Wright and Greg Chappell during their India stints and currently also power the scoring technology that BCCI uses. So, if to err is human then to set it right is technology.
CEO Meru Consultants & Technologies, P Sankaran says, "With a click of the mouse you can set right umpiring decisions to see how many times the umpire has given bad decisions."
It's not Steve Bucknor alone who's been in the eye of the storm for bad umpiring decisions, it's something that is probably as old as the game itself. That said, umpiring technology software does help reduce human errors and it's a business opportunity that software firms are cashing in on.
The buck clearly stops with the ICC to make use of this technology.
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